PROJECT OVERVIEW
Issa's Jewelry, a brand specializing in vintage and contemporary jewelry, needed a complete digital transformation. This included a revamped online store, a cohesive brand identity, and engaging content to improve user experience, navigation, and overall aesthetics. The existing website lacked a unified branding approach, had an outdated layout, and did not effectively highlight the unique craftsmanship of the jewelry pieces.
The primary goals included developing a cohesive brand identity, enhancing user experience and interface design, improving site navigation, optimizing the website for conversions, and creating engaging content.
- Develop a Strong Brand Identity: Create a cohesive logo, typography, and color palette.
- Enhance User Experience (UX) and Interface (UI): Design a seamless browsing experience for users.
- Improve Site Navigation and Structure: Facilitate easy product discovery.
- Optimize for Conversions: Streamline the checkout process to boost sales.
- Create Engaging Content: Develop product descriptions, blog posts, and marketing visuals. Design and execute targeted campaigns to promote the jewelry collections, highlighting their unique features and storytelling elements.
- Ensure Mobile Responsiveness: Optimize the website for fast loading times and a smooth shopping experience.
The logo features a stylized "S" shape that resembles the flow of water or the sea, symbolizing the brand's connection to Sardinia.
The black-and-white color scheme creates a timeless and elegant aesthetic. The stacked "S" forms a circular shape, representing the brand's holistic approach to its products.
This design evokes a sense of vintage charm and natural inspiration, aligning perfectly with the brand's focus on Sardinian heritage and craftsmanship.
LOOKBOOK
Conceptualized and executed a self portrait campaign for her first jewellery lookbook
- Styled the photoshoot to capture the brand's vintage-inspired elegance
-Featuring a moody, black-and-white aesthetic, the ISSA lookbook showcases a range of striking jewellery designs, from geometric earrings adorned with pearls to sculptural rings that command attention
